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Jumat, 25 Februari 2011

Outsourcing Search Engine Optimization (SEO) Work To Low Wage Countries

Selamat datang di blog, kali ini saya akan memberikan informasi tentang Outsourcing Search Engine Optimization (SEO) Work To Low Wage Countries . Informasi ini saya kumpulkan dari berbagai sumber referensinya ada di bawah artikel ini, teman teman juga bisa menemukan artikel menarik lainnya dari berbagai sumber sumber terbaik saat membuka halaman Sosial Media Berita Indonesia. Nah sekarang langsung aja simak bacaan menarik ini

Search Engine Optimization

Search engine optimization or SEO is the process whereby websites undergo redevelopment to attain the proper and best communication of keywords to search engines. There are essentially two factors that would determine a website's rank in search engines – unique content with pertinent keywords in the body and link popularity. Other important considerations are the architecture of the site, visibility of content, underlying codes and how natural the site appears to search engines.

SEO is basically Internet marketing. Companies engaged in search engine optimization are dedicated to increase the Internet traffic and position of their client's website. They use publicity and varied marketing strategies to attain this objective.

Strategies employed in SEO have the capacity to increase both the quantity and quality of visitors. The end result that is hoped for by any marketing strategy is to have the customer complete an action desired by the site owner such as signing up or purchasing a product. Methods used are generally categorized either as White Hat SEO or Black Hat SEO.

White Hat SEO uses methods approved by search engines with regards to its acceptability. It is concentrated on creating content for the user and making it more easily accessible. Most webmasters make critical mistakes in designing or setting up websites that inadvertently work against the website itself.

The discovery and correction of these mistakes including machine-unreadable menus, broken links, temporary redirects and poor navigation structure is the primary job of White Hat SEO. Some methods that are considered proper by search engines are the use of unique and relevant title to name each page; web page editing to replace vague words with specific terminologies that has relevance to the subject; the increase of unique content and participation in a web ring with other quality websites, among others. In essence, White Hat SEO aims to fulfill its objective through quality.

Black Hat SEO uses methods to improve rankings which are not approved by search engines. Generally, this includes methods that are deceptive and unrelated to providing quality content to site visitors. The two most common Black Hat SEO methods are spamdexing and cloaking.

Spamdexing is the promotion of irrelevant pages through deceptive techniques and the abuse of search algorithms. It involves getting websites more exposure than they actually deserve for the use of targeted keywords leading to unsatisfactory search results. Cloaking is the practice of serving one version of a page to search engine spiders and another version to human visitors. These methods when found out, are usually penalized by reducing their website rankings or eliminating their listings all together.

The Job of an SEO Service Provider

The technical staff of an SEO service provider begins by checking the current status of the website to see if the optimization process will not encounter any problems of function. The optimizer in the said staff will then use manual searches and custom research software to gather data and create a list of the most highly trafficked and targeted words in its specific industry. The selection of the final keywords is done in consultation with the client.

Once a list of keywords has been generated, the list is given to the content writers who shall take charge of creating unique contents as required. The writers ensure that the copy utilizes the keywords according to the right densities and marketing style of the specific site. Consultation as to the content is done before the work is started so as not to compromise the essence of the website. 
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